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Participate in the IFTECH Pakistan and unlock a gateway to unparalleled opportunities, strategic collaborations, and a deeper understanding of one of food technology markets.

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EXHIBIT PROFILE

PRODUCTS, SERVICES & SOLUTIONS MOVING THE F&B MANUFACTURING INDUSTRY FORWARD

DAIRY & LIVESTOCK

DAIRY & LIVESTOCK

Overview: Pakistan has the 4th largest milk production globally, contributing 60.84% in Agriculture.
Production: Annual milk production 70 billion litres.
Growth Potential: Rising demand for processed milk, cheese, and value-added dairy products.

MEAT & POULTRY

MEAT & POULTRY

Overview: Pakistan is one of the top producers of halal meat, with a strong export focus on Middle Eastern markets.
Production: Annual meat & poultry production is 5,219 million Tons and its the 11th largest poultry producing country in the world.
Trends: Increasing domestic and export demand for processed and frozen meat products.

FRUITS & VEGETABLES

FRUITS & VEGETABLES

Overview: Pakistan is an agricultural economy, with key exports including mangoes, oranges, potatoes, and onions.
Production: Annual fruits and vegetables production is over 17 million Tons.
Exports: Mangoes and oranges are leading exports to global markets.

RICE & FLOUR MILLING

RICE & FLOUR MILLING

Overview: Pakistan is the 4th largest rice exporter and a significant wheat producer.
Production: Annual rice production is around 9.9 million tons, with 4 million tons exported. Wheat production is 31.4 million tons.
Milling Industry: Flour mills and rice mills are adopting advanced technology to enhance efficiency and output.

PACKAGING

PACKAGING

Overview: The packaging industry is growing due to increasing demand in food and beverages industry which is the 2nd Largest Industry of Pakistan.
Market Size: Valued at approximately $6 billion, with flexible packaging showing the fastest growth.
Trends: Focus on sustainable and innovative packaging solutions to meet global standards.

SNACKS & CONFECTIONERY

SNACKS & CONFECTIONERY

Overview: Pakistan’s snack and confectionery market is expanding, driven by urbanization and changing consumer habits.
Market Size: Estimated at $2 billion, with significant growth in baked goods, chips, and candies.
Trends: Shift toward healthier snacks and premium confectionery products.

FLAVORS & INGREDIENTS

FLAVORS & INGREDIENTS

Overview: The food processing industry fuels demand for natural and artificial flavors and specialized ingredients.
Market Trends: Increasing use of local and imported flavoring solutions in snacks, beverages, and dairy.
Growth Drivers: Rising urbanization and consumer preference for diverse taste profiles.

BEVERAGES

BEVERAGES

Overview: The beverages market includes carbonated drinks, juices, and energy drinks, with a rising demand for healthier options.
Market Size: The non-alcoholic beverage market is valued at over $3 billion.
Trends: Growth in the bottled water and functional beverages categories.

HOSPITALITY & BAKERY

HOSPITALITY & BAKERY

Overview: Pakistan’s hospitality sector is growing due to increased domestic tourism and international exposure.
Bakery Segment: The bakery market is worth over $1 billion, with rapid growth in artisan and frozen bakery products.
Trends: Expansion of cafes, patisseries, and online bakery services.

SATISFACTION RATINGS & FEEDBACK

Established New Connections
90%
LEAD & REVENUE GROWTH
80%
Intend to participate in next edition
50%

19th Edition of IFTECH PAKISTAN 2024 had Representation of

9000 Trade Visitors150 Exhibitors25 Countries

TESTIMONIALS

This is the fifth edition we are participating in this exhibition. And every year we are more and more and more happy to share this experience and to be in contact with the local manufacturer and the local industry through IFTECH. We like very much Pakistan and we like to come back over here and enjoy the hospitality and the chance of the market with the surfers. Thank you very much
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Massimo Manfredi
Fenco Food Machinery Srl-Area Manager
We regularly attend IFTECH exhibition, I'm also regularly visiting Pakistan. I think that again this year the exhibition has been good for us to meet new customers and to reinforce relationship with old customers. So definitely congratulations for the organization and I really hope to see you next time. Thank you very much.
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Italo Pozzi
Area Sales Manager-Fbr-Elpo
This is probably my 8th or 7th time being in IFTECH exhibition. I'm representing a Turkish company, Memak, which are experts in complete bakery equipment and also chocolate and cookie processing machines. So, like I said, I've been several times exhibiting in IFTECH. Now, we are here with Biovet company, which are our exclusive representatives here in Pakistan. So, every year I see much progress here. There are lots of improvements, I believe it's very beneficial for companies like us, so we can have a chance to see the demands of the market and also the potential of the country.
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Ahmet
BIOVET
We have come to this exhibition and received quite a good response. After coming here, we also had introductions with many more people and met with good potential clients. Overall, it has been a great experience.
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Jamshed Patel
Head of Sales and Marketing - Universal Packaging
At the 20th International Plastic and Pack Expo our stall received great support from the organizers of the Plastic and Pack Expo regarding best promotion. Additionally, the footfall here, especially on Friday and Saturday, has been very good.
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Zahoor Ahmed Kiani
Founder and CEO of Automation Brand Private Limited
We have seen a lot of sales and consumer responses, and customer feedback has been overwhelmingly positive. On the first day, many customers visited our stall and expressed their gratitude for the excellent work we are doing. Experiences like this are crucial for gaining exposure in the international market. Pegasus has done an excellent job. I commend the management for gathering a lot of traffic and high-quality leads that we can work with. They have done great work. Thank you.
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Ahmed Mushtaba
Deputy General Manager Marketing - Cherat Packaging Limited
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